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About us


About us

About Amarpo

AMARPO is a luxury fashion brand founded in 2016 by award-winning designer Ana Maria Restrepo Gutierrez. Our brand is rooted in the vibrant collages of nature and the uplifting energy of colour. We specialize in creating extravagant, colorful, and bold designs using exquisite hand embroidery techniques. Our unique approach blends traditional craftsmanship with modern aesthetics, resulting in wearable art that elevates your wardrobe and stirs your soul. Inspired by Colombia's rich cultural heritage and Ana's extensive experience with leading design houses like Ralph & Russo, Erdem, and Alexander McQueen, AMARPO offers both bespoke customization services and a ready-to-wear collection known as the ICONS range.

About Ana Maria Restrepo Gutierrez

Ana Maria Restrepo Gutierrez , the visionary behind AMARPO , has been passionate about design since the age of 10. After studying fashion in Europe and working with prestigious brands such as Ralph & Russo, Erdem, and Alexander McQueen, Ana returned to Colombia to bring her creative dreams to life.

A graduate of the London College of Fashion and an award-winner at the Texprint Creativity Awards, Ana is a self-described "color fanatic" and an expert in embroidery and embellishment. Her work has been seen on runways, on the red carpet, in Vogue and on stage at the Oscars.

And she is also a renowned teacher on Domestika, where she shares her expertise in embroidery and embellishment.

What We Do

At AMARPO , we transform clothing into wearable masterpieces. Our services include:

  • Bespoke Customization: Elevate your existing garments with our intricate hand embroidery, beading, and embellishments. Whether it's a shop-bought wedding dress or a beloved denim jacket, our artisans can transform it into a unique statement piece.
  • Ready-to-Wear ICONS Collection: Our ICONS range offers made-to-order clothing and accessories rich in fine embroidery and artisanal craftsmanship. Each piece is designed to excite and inspire, reflecting the same artistry and attention to detail as our bespoke creations.
  • Collaborations with Designers: We work with fashion designers and tailors to incorporate our bespoke embroideries into new garments, creating custom outfits from scratch that showcase our signature style.

How We Make It

Our creations typically start with the Irish Machine, a unique embroidery tool that requires the embroiderer to manipulate the textile with their hands, control the needle's speed with their foot, and moderate the stitch length with their knee. With practice, this machine becomes an extension of the embroiderer, allowing for refined color blending and intricate designs perfect for creating florals, fauna, feathers, shading, vibrancy, and drama.

In addition to the Irish Machine, we incorporate lace appliqué, fringing, beading, and hand embroidery techniques. Our team of dedicated artisans specializes in these areas, drawing on their collective talent to bring your vision to life. Everything is crafted with the finest threads and materials in our Colombian studio before being sent to clients around the globe.